Thailand is ripe for digital marketing in all sectors, with many companies and organisations combining their marketing strategies with new media. This revolution isn’t restricted to tech and e-commerce, but extends to all sectors – consumer, housing and lifestyle products.
Consumers are adapting to online life and are ready to trust and to interact more fully with online content and purchasing channels. People in Thailand are happier to swerve traditional forms of marketing and pay attention to online campaigns, largely due to the rapid uptake of the internet.
By increasing investment in digital marketing, businesses in Thailand can benefit from:
Increased brand engagement and awareness
Potential customers can take their time to research a company, product or service online. Companies should use reviews and feedback in their content to demonstrate how they have helped customers. Even if a business doesn’t sell something online, they will benefit from the new wealth of interest from an online audience.
Increased savviness among willing purchasers
Consumers in Thailand are starting to understand internet promotions and advertisements better. They are more open to off-the-wall and creative campaigns than ever before, and a well thought-out campaign can influence a customer to choose one company over another.
Online customer service
Online customer relations is a real revolution. Potential customers can see how a company deals with both positive and negative feedback. This is a hugely important channel, and a well-trained customer relations team can also make good use of consumer feedback.
Social media as a marketing channel
Facebook, Twitter, Youtube and even individual blogs are all part of an incredibly powerful viral marketing tool. Companies can use these channels for viral as well as word of mouth marketing campaigns as their reach can be huge. It’s easy to slip up with a hastily-planned campaign, however, so expertise is vital.
With such a large breadth of required skills and services, most marketers need to depend on a team of professionals in digital marketing strategy and execution, so contact Dot Media Group to get started with SEO in Bangkok.