If you’re using email marketing, you may have only your subject line to attract attention and interest, so make sure you don’t repel your audience by avoiding these words!
There’s always a sale on somewhere, and people tend to feel fatigued when they see the word yet again in an email subject line. Many believe that the word alone is enough to set off spam filters.
The best way around this is to state the facts of the sale as briefly and factually as possible.
There’s been quite a few studies done and it seems that emails with the word “perfect” in the subject lines tend to be opened 25% less than lines without it. “Good” reduces opening rated by 20% and “wonderful” has a similarly depressing effect.
Old internet slang
Always beware of slang terms – fleek, derpy, cray-cray and so on. Usually, by the time a phrase reaches marketing bods, it’s already over. It looks tacky and unprofessional.
In addition, hashtags do nothing for a subject line and actually get in the way of searches for your email at a later date.
The more exclamation marks there are, the less likely an email is to be opened. The same goes for stars, daft emojis and hearts. Punctuation symbols like square brackets might make people think there’s been a coding error which makes a poor first impression.
Personalising to the wrong person
If the name isn’t right, it’s instant death for opening rates. Even worse is “[name] we haven’t heard from you for a while”.
Even if the name is right and the person is a regular customer, it doesn’t really affect opening rates.
WRITING IN ALL CAPS
Just stop shouting, yeesh!
Adding “Fwd:” or “Re:” to make an email look like it’s part of an on-going conversation just looks sneaky and fosters distrust.