Search Engine Optimisation (SEO)
The cornerstone of digital marketing is Search Engine Optimisation (SEO). Every business needs to be optimised in order to become visible online. Having created hundreds of successful SEO campaigns over the years, we at Dot Media Group know exactly how to get you that visibility.
As no two businesses are the same, we offer fully tailored, transparent services which only use ethical, white-hat SEO practices for website promotion. Each and every campaign is performed by a team of experienced specialists who focuses on both on-site and off-site SEO.
The mother of all search engines, Google uses over 200 digital signals to assess the relevancy and authority of a website, thus the ability to achieve a balance across these signals is imperative to our success. This is why we only offer well-researched strategies, detailed keyword planning documents and thorough SEO Audits to leave no stone unturned.
From the start to finish of every SEO campaign we employ the following process: Research, analyse, implement, grow, and protect. Breaking it down further, we believe the following aspects are important for all SEO campaigns:
The starting point to most SEO campaigns is to optimise the website itself. Factors that influence Search Engines include website structure, technology used, page setup, crawlability, historic issues, content uniqueness and relevancy. We undertake a full SEO audit that covers these elements and more, so you can get your website in the best possible condition to rank in search.
One of the most important factors of SEO is content. Search engines will scan content found both on and off the website to assess its relevancy and usefulness. This is why we offer a specialist content production team who deliver content for web pages, product descriptions, blogs, social media etc.
Link building is the fuel to the engine of SEO, but it’s also another layer in creating brand awareness, relevancy and authority for your website. We offer a range of strategies to attract link acquisition and develop your off-page profile.
Local, Language and Geographic SEO
The internet has opened up many opportunities for business to attract customers not just in their local vicinity but also on the other side of the planet. This means that websites must be targeted to their desired audience.
DMG will consult and implement strategies that help clients gain higher visibility from the most likely customers, regardless of their language or locality. We specialise in English and Thai SEO, however being a digital agency, we’ve worked with clients from all over the world.
Did your organic website traffic drop between 2012 and 2016? Have you ever lost precious first page positions? Have your SEO efforts suddenly become ineffective?
If you answered yes to any of these questions, you’re not alone. Search engines algorithms constantly update, which means that SEO strategies need to be either kept up to date with the latest recommended practices, or face the penalties. At Dot Media Group, we offer detailed investigative services to unearth penalties, and then create strategies to recover from them (such as backlink cleanup and on-site SEO audits).
Social Media Optimisation
Social media optimisation, while not technically a part of your website is often as crucial to your digital marketing success as your on-site optimisation. Part of achieving results is reviewing and optimising the relationship between your website and social platforms. Active, engaged and regular social signals reinforce your SEO and boost your digital marketing efforts to their full potential.